Responsive Web Design: Breakpoints (Suck)

I’ve been doing responsive web design since it hit the fan in 2010, and it’s really challenged and changed how I do web design in general. (Primer: The basic idea is that the way elements are displayed on the screen changes depending on the width of that screen. That way, a website can look just […]

November 17, 2014

Blog, Interactive, Web

The Secret of Great Customer Experience

Starbucks vs. Apple

September 12, 2014

Blog, Culture, Marketing, MicoBusiness

Customers are Not the Enemy, Right?

This is a larger story I’m crafting out of one little example. For years I’ve been running into this barrier: wanting to improve customer experience for an organisation that doesn’t. For whatever reason, many businesses refuses to empathise with it’s customers at some point. A great expereince can only be provided by a business that […]

July 8, 2014

Blog, Culture, Marketing, Interactive

The Manifesto

Big ideas in a small size. If I stood for anything, it would be all of this.

June 27, 2014 - Externally hosted at

Blog, Culture, Interactive, Web

The Meaning of a Photo

Well, besides being able to use a camera, here’s what photography means to me as an art. It’s a perspective I’ve been slowly developing for some time, but one that has come into focus recently as I delve deeper. All the statements below aren’t meant as universal truths, they’re very subjective. But it’s fun to […]

June 17, 2014

Blog, Photos, Interactive

Why I switched from Scrivener to Ulysses

I don’t want to format – I want to write.

March 4, 2014

Blog, writing

When is a button not a button? Reflections on flat “design”

Read on for the answer to this enigma. iOS7 went live went live last week. Love it or hate it, you’ll notice a move away from the bumps, shadows, curves and gradients you knew, towards a lighter, simpler and flatter visual style. It’s both the latest trend and a move towards simplicity. “Flat design” has […]

October 4, 2013

Blog, Interactive, UX, Web

Know Thy Theme

A lot of what I do for people is to convince them of importance of thematic integrity and encourage them to maintain it. We need themes in things. They’re the point of entry; the reference point from which we can put them in context. Themes are useful for reducing mental and emotional overhead by establishing […]

September 28, 2013

Blog, Marketing, Interactive, UX, Web

Choice: the Enemy of Simplicity

The challenge in delivering simplicity is, marketing wants to bring more functionality to bear, engineering wants to bring more options to bear– and all of that just adds to the confusion and clutter. That’s when printing a document becomes confounded with all these buttons and fields and tabs. Don Lindsay Simplicity in consumer software shouldn’t […]

September 25, 2013

Blog, Interactive, UX, Web

Design and Enlightenment

Something well designed is invisible, as they say. It’s the natural state of that thing – the absence of idiocy, laziness, and confusion. But if it’s the natural state then why is it so elusive, and why do we need to apply an effortful design process to get there? Why do we need to think […]

September 9, 2013

Blog, Design

So Your Kid wants a Website?

Fantastic. Self directed learning at work. But now it falls to you: how the hell do you help your child create something so mysterious as a website? There are tools out there to allow complete novices launch their own site, such as WordPress or WIX. While empowering, these services all have one thing in common […]

August 31, 2013

Blog, Interactive, Web

Why I Love Design

Design is powerful method to help manifest the potential in anything. Making things more of what they could be is naturally exciting and something I want to do more of. Design is the rendering of intent – Jared Spool It’s a method because at it’s best design is a conscious, deliberate and logical process. Non-designers […]

August 6, 2013

Blog, Interactive, Web

Styling and Altering the WordPress Comment Form

The comment form has got to be the worst thing about WordPress. Well, it’s quite powerful, I’m sure of that, but that comes at the expense of flexibility. Most of WordPress you can bend to your will with a CSS, HTML and a little PHP – but to get into the files that dictate the […]

June 22, 2013

Blog, Culture, Design, Web

Creativity vs. Capital

How I started my own vegan cheese business against the odds.

March 27, 2013 - Externally hosted at

Blog, writing

Do Retina Images Really Mean Larger Files?

Common sense says yes, but guess what? You can have your cake and eat it too, especially when it comes to picture images. Long story short, a retina jpeg image can be compressed a lot more before the artefacts interfere with the eye, so much so that they can look better even at a lower […]

November 13, 2012

Blog, Interactive, Web

The Best Paragraph I Ever Wrote

I’m failing Nanowrimo – a month where aspiring writers attempt to complete a 50,000 word novel. I started because I thought it sounded like a good way to get started on the stories I want to tell. I’m failing because banging words out isn’t how I write. The best paragraph I ever wrote was written […]

November 10, 2012

Blog, Works

Adventures in Fluid Web Design

I’d love to talk to you about my journey into discovery of what a website is, and in building adaptable websites with a relatively new technique called ‘responsive design.’ At first I was utterly confused and a little scared because my understanding was dominated by what is referred to as the ‘collective fantasy’ of the […]

November 6, 2012

Blog, Interactive, Web

Simple, Plain-Text Social Sharing Links

The web is awesome, blogs are a revolution. But the ease of self-publishing comes at a price: the mass use of pre-packaged designs and tack-on solutions, all of which add to visual noise and serve to cheapen the content. Over at I’ve been aiming to reinstate a smidgen of the dignity by paring things […]

October 18, 2012

Blog, Interactive, Web

How to Make Whole Post Excerpt a Clickable Link

With potentially millions of people visiting your website (you hope) with nothing but their big fat fingers to guide them, and considering you might not have the hundred thousand dollar budget it takes to make well-designed separate sites for each class of device, it makes sense to start designing a website that will work just […]

Blog, Interactive, Web

When Simplicity Gets Misused (Users aren’t Amused)

Not so long ago I moved further away from a typical blog layout and implemented a minimalistic homepage, that to me felt more authentic and natural. I loved it for a month or so, until I started thinking a lot about its usability. It had a serious problem. I’d made a classic mistake, where  simplicity […]

October 9, 2012

Blog, Web