I was contacted by Rishi to come up with a logo that would help re-establish his veterinary pharmaceuticals manufacturing company’s identity. He primarily wanted to ensure his branding communicated the strong medical science background of his research and products.
Rishi provided a great original idea to kick start the process: to intengrate the age old symbol for the medical professions – the wrapped snake and wings into a logo. However making this simple and attractive was an fairly lengthly iteration process.
The colour scheme was chosen to reflect the medical science background, and a healing aqua blue was slightly dulled in saturation to appear conservative (reliable).