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Veterinary Pharmaceuticals Brand Identity

I was contacted by Rishi to come up with a logo that would help re-establish his veterinary pharmaceuticals manufacturing company’s identity. He primarily wanted to ensure his branding communicated the strong medical science background of his research and products.

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Rishi provided a great original idea to kick start the process: to intengrate the age old symbol for the medical professions – the wrapped snake and wings into a logo. However making this simple and attractive was an fairly lengthly iteration process.

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The colour scheme was chosen to reflect the medical science background, and a healing aqua blue was slightly dulled in saturation to appear conservative (reliable).

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Posted on March 28, 2016, modified October 5, 2016.