Are you a creative who has found it hard to navigate adult life while also honouring your goals and passions? Me too. This site compiles a lot of things I wish I had access to ten or twenty years ago, to help me win as an artistic soul.


What makes me me? After much soul searching I came up with the following…

Square peg. Everywhere I go. Eternally.

A systems thinker. This means I look for opportunities at the deepest level possible, instead of focussing on the apparent symptoms.

A free agent who speaks his mind rather irreverently, although genuinely.

A friend and mentor who helps people identify and work towards their goals.

An adventurer known to take a leap of faith or two.

A multidisciplinary creative.


I’ve always found it hard to get moving, unless I get hooked into a great creative beat or idea. This has been my strength, but also weakness which led to give up too often.

OK, there are no failures. This is a fact. But when you string enough of them together without any successes it sure feels like it.

  • Spent a few years learning music production but didn’t keep it up.
  • Invented a vegan cheese cheese and produced it for national retail and food service. Could not scale up and ended up giving it to my ex wife as a parting gift.
  • Ran a freelance web and design business for small/micro businesses. Could not scale up or transition into brand strategy.
  • Completed a design degree at university but couldn’t land a job – my path was too weird?
  • Landed a freelance gig with a hot design firm but didn’t get called back – no explanation.
  • Landed and worked web design and digital media role at small b2b IT company but was very frustrated.

I’m still writing my story and I have no other course other than to try my best with the hand dealt.

Other things to note…

  • I Don’t own a belt although happy to throw a jacket over shirt and jeans and call that dressing up.
  • I become nauseous in competitive scenarios.
  • I’m vegan going on 20 years. Bring it up with me, I dare you.


Probably a little bit like me. Maybe also…

A creative who thought you’d be in the midst of a satisfying career right now – but you’re stuck in a day job, and not thriving, or maybe finding it difficult to find a job at all because you’re a little older. 

You have a lot to offer, but you just don’t fit the mould and feel like you’ve been overlooked.

You have dreams of starting something that will make a difference, but feel held back by responsibilities or expectations. 

You tried to go your own away but gave up, maybe more than once? You’re unmotivated in your day job, but also unmotivated to try something new because you feel like you’ve been there and are scared to fail again. The walls are closing in! You want to be happy for the sake of your family but every direction feels like a dead end.

You may have almost lost hope in living the life you wanted when you were younger. You’re this close to settling, but something brings you here.

You just need a direction, and a way to erase the past from your mindset.