I’ve been doing responsive web design since it hit the fan in 2010, and it’s really challenged and changed how I do web design in general.
A lot of what I do for people is to convince them of importance of thematic integrity and encourage them to maintain it.
The challenge in delivering simplicity is, marketing wants to bring more functionality to bear, engineering wants to bring more options to bear– and all of that just adds to the confusion and clutter.
I’d love to talk to you about my journey into discovery of what a website is, and in building adaptable websites with a relatively new technique called ‘responsive design.’ At first I was utterly confused and a little scared because my understanding was dominated by what is referred to as the ‘collective fantasy’ of the fixed web, where which sites should look the same in every possible circumstance, where browsers were the enemy to be dominated.
With potentially millions of people visiting your website (you hope) with nothing but their big fat fingers to guide them, and considering you might not have the hundred thousand dollar budget it takes to make well-designed separate sites for each class of device, it makes sense to start designing a website that will work just as well with a human digit as it does with a mouse.