Marketing

Customers are Not the Enemy, Right? - July 8, 2014 - Blog, Culture, Marketing, Interactive

This is a larger story I’m crafting out of one little example. For years I’ve been running into this barrier: wanting to improve customer experience for an organisation that doesn’t. For whatever reason, many businesses refuses to empathise with it’s customers at some point. A great expereince can only be provided by a business that […]

Facebook for Professionals - October 14, 2013 - Culture, Marketing

Facebook is becoming a large part of many people’s solcial life. Frankly, many of the people I know are active on the site all day. I turned it all off for a while, but there’s really no staying away from the vortex for me. A friend recently expressed shock and horror at the type of […]

Facebook for Professionals - - Culture, Marketing

Facebook is becoming a large part of many people’s solcial life. Frankly, many of the people I know are active on the site all day. I turned it all off for a while, but there’s really no staying away from the vortex for me. A friend recently expressed shock and horror at the type of […]

Know Thy Theme - September 28, 2013 - Blog, Marketing, Interactive, UX, Web

A lot of what I do for people is to convince them of importance of thematic integrity and encourage them to maintain it. We need themes in things. They’re the point of entry; the reference point from which we can put them in context. Themes are useful for reducing mental and emotional overhead by establishing […]