Motivations for Eating Meat
On Fox and Possum, my brand strategy gig, I’ve just put up two posts in a series on why people eat meat, and how some of those motivations crossover with reasons to be vegan (Oh my god the language is so inadequate).
Why Do People Eat Meat – dietary choices under a brand strategy. microsocope
When Vegans and Meat Eaters Want the Same Things – ideas for plant-based branding.