When is a button not a button? Reflections on flat “design” - October 4, 2013 - Blog, Interactive, UX, Web

Read on for the answer to this enigma. iOS7 went live went live last week. Love it or hate it, you’ll notice a move away from the bumps, shadows, curves and gradients you knew, towards a lighter, simpler and flatter visual style. It’s both the latest trend and a move towards simplicity. “Flat design” has […]

Choice: the Enemy of Simplicity - September 25, 2013 - Blog, Interactive, UX, Web

The challenge in delivering simplicity is, marketing wants to bring more functionality to bear, engineering wants to bring more options to bear– and all of that just adds to the confusion and clutter. That’s when printing a document becomes confounded with all these buttons and fields and tabs. Don Lindsay Simplicity in consumer software shouldn’t […]